Guy Kawasaki: ‘How to Publish a Book’

By Lesya Pishchevskaya

On January 24, 2012 The Entrepreneur’s Club hosted Guy Kawasaki at the WilmerHale Headquarters in Palo Alto, California. Kawasaki shared advice from his new book, “APE: Author, Publisher, Entrepreneur - How to Publish a Book”.  Abundant with useful advice and ingenious remarks, Kawasaki’s speech was acclaimed by the crowd of Silicon Valley professionals.

Kawasaki opened up by sharing his impressive bio and then explained why Google+ was the “Macintosh of social media”. Kawasaki went on to state that many speakers in Silicon Valley weren’t skilled in public speaking and had two “fail flaws“ -  “they sucked as speakers” and “went long.”

Kawasaki presented an example of what a proper speech should encompass, breaking it down into 10 distinct parts.

For anyone considering writing a book, Kawasaki recommends to:


  1. Write for the right reasons
  2. Use Microsoft Word
  3. Write every day
  4. Build a marketing platform
  5. Start with a Kindle e-book
  6. Not be afraid to tap the crowd
  7. Hire a copy editor
  8. Hire a cover designer
  9. Test your e-book
  10. Learn to never give up


As of the day of his presentation in TEC, Kawasaki had written 12 books, many of them national bestsellers, such as Enchanted.

You can purchase Kawasaki’s latest book on Amazon  

Read Kawasaki’s new book & learn to write the Kawasaki way!

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