CoolTech Club with Kevin Epstain : The 5 Big Marketing Mistakes Every Manager Makes (and How to Avoid Them)


April 16,2009


Every marketer makes mistakes. But when you have a limited budget and only a few chances to make your business a success, the goal is to avoid making too many mistakes.

In this brief, interactive, and somewhat cynical view of marketing, author Kevin Epstein presents a view of the “Big 5” mistakes every manager makes – and how you can avoid making the same mistakes.

Filled with real-world anecdotes from his time at Netscape, RealNetworks, VMware and other well-known Silicon Valley success stories, this presentation provides a humorous but practical set of tips for anyone who is exposed to marketing in their job.


Kevin Epstein is a Silicon Valley marketing executive with several technology patents in his name, founding experience at three successful small-business retail ventures, and almost two decades of subsequent experience in guerrilla marketing tactics at such software industry high-flyers as Netscape, RealNetworks, Inktomi, and VMware. Currently working as an “Executive In Residence” (XIR) at the venture capital firm Mohr Davidow Ventures, Kevin also holds an undergraduate degree in high-energy nuclear physics, an MBA from Stanford (where he teaches the occasional course), authored Entrepreneur Magazine’s book “Marketing Made Easy”, and serves as an outside advisor to various venture-backed and individual entrepreneurial start-up companies. Kevin firmly believes that one doesn’t need have to have a degree in nuclear physics to do great marketing… but it helps.


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